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hair care should be fun.

BREAD is here for the essentials, the must-haves. We make products that are effective, fun, and time-saving - so you spend less time doing your hair, more time doing anything else.

welcome to BREAD

Our founder Maeva grew up in her Mum's hair-salon in the 90s, where she ingratiated herself in the world of curly and textured hair.

Fast forward a couple years, Maeva was looking for haircare products that were effective, clean and cute. She wasn't quite sure she found what she wanted. So, she started BREAD.

About Us

hair care basics for every hair type

No more guessing. BREAD makes high-quality, ingredient driven haircare basics that work for everyone. Whether you’re coily, curly, wavy, or straight, BREAD gets your hair wherever you want it to be.

Hand holding baby-soft and clear-wash products.

build your hairdrobe

shop wash day, treatments and stylers together to build a complete haircare routine.

Shop Sets